MI Brand Beat — connecting bands to brands

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Inspired by the intimacy of Tiny Desk Concerts and Audiotree Live, each artist performs a short set while sharing the stories, values and creative process behind their music. Space is limited — reserve your spot today.

Thursday, October 1, 2026

5:00 – 8:00 PM

MVP Collaborative
950 Stephenson Highway, Suite 100
Troy, MI 48083

Tickets open

MI Brand Beat — Connecting Bands to Brands

Inaugural showcase + networking reception

The inaugural MI Brand Beat — a unique experience for advertising agency creatives to discover new bands in an intimate space. Three short sets, three artist interviews, and a room full of Detroit's marketing, creative and business community.

Featuring live performances by

  • Moravian
  • Mild Pulp
  • Ethan Marc Band

What to expect

  • Networking with Detroit's marketing, creative and business community
  • Three intimate live performances
  • Artist interviews hosted by an iHeartMedia radio personality
  • Discover musicians for events, partnerships, licensing and brand collaborations
  • Complimentary light refreshments

Meet your MC

Bianca Kayj

Bianca Kayj

Your MC for the evening

Bianca Kajy · Channel 95.5 (WKQI) — iHeartMedia

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Presented by REGROUP and MVP Collaborative

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We partner with venues, agencies and sponsors to bring MI Brand Beat to new Michigan markets.

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